Renee Day Counseling
Renee came to me to help her launch her counseling practice. She needed the basics: a logo, some business stationery, and a simple website.
Services
Logo Design
Color Palette
Pattern Creation
Website Design
Stationery Design
Complete Logo System
A cohesive logo system is essential to make sure the brand looks great no matter where it’s put. Six layouts and six color schemes provide flexibility and variety for any application—from social icons to building signage.
Client-Focused Website
I mapped out a simple five-page website for Renee using Squarespace and guided her through creating content that focuses on how she serves her clients.
A logo that tells a story
Renee’s day lily icon, a flower bud paired with an open flower, symbolizes the growth and flourishing that happens through counseling sessions.
A soft-serif wordmark, slightly modified to communicate support, feels elegant and feminine, but at the same time comfortable.
VIsual Brand Elements
Brand colors set the tone and create a powerful signal for brand recognition. Patterns add personality and visual interest without always relying on photography.
