“I didn’t know I was starting a company, I just thought I was making something for my kids.” The Thinking Tree’s growth was organic and explosive and they had to figure out the business stuff as they went. They came to the table with a flourishing company, an engaged audience, and a library of beautifully illustrated homeschool curriculum. Seriously, what more could a brand designer ask for?

I ran a branding workshop and helped them put words to their purpose, positioning, and personality—the core elements of a brand foundation. From there I designed coordinating logos for The Thinking Tree and their two primary branded products: Fun-Schooling and Dyslexia Games.

funschooling.com