Services
Branding is making sure you’re sending the right signals to the right people so that they attach the right meaning to your brand.
Brand Strategy
Your reputation is too important to just wing it. Be intentional about who you are and how you show up in the world–whether you are building something new or going deeper on a company that’s growing.
Brand Foundation
If you want to build something that lasts, dig down first and establish a strong foundation. We’ll work together to clearly define your purpose, positioning, and personality.
Brand Architecture and Linkage
If your organization has grown into multiple brands or has branded products/services, I can help create an organization strategy that brings clarity and support to both the individual and the whole.
Target Audience and Personas
Knowing your audience deeply—their desires and fears—will help you know how to engage them and build an authentic community of loyal customers. I help you get clear on who you serve.
Brand Identity
How do people experience and recognize your brand? Your name, logo, and visual style should be distinct and recognizable all while communicating who you are.
Naming and Tagline
Logo Design or Update
Color Palette
Typography (font pairing and hierarchy)
Patterns and Illustrations
Photography Style
Brand Standards
Brand Strategy
Your reputation is too important to just wing it. Be intentional about who you are and how you show up in the world–whether you are building something new or going deeper on a company that’s growing.
Messaging Framework
You need to be able to quickly and concisely talk about what you do and how you help people. I can help you develop a messaging framework, based on Donald Miller’s StoryBrand® Framework, that gives you the key talking points to write all of your copy.
Tone of Voice
Your messaging framework defines what you say, but how you say it can be just as important. It’s the difference between “You are cordially invited…” and “Hey! Come hang out!” They communicate the same idea, but feel very different. Defining your brand voice helps build trust and affection through familiarity.
Graphic Design
Template Design
Business Stationery
Brochures & Flyers
Tradeshow Banners and Booths
Email Design
Putting all the pieces of your brand together in practical ways to get the word out.