Hi, I’m Casey

(and I’m a little obsessed with branding.)

I work with companies to plan what kind of reputation they want to embody and then translate that into a brand identity.

Get the most for your money.

Agency quality without the overhead.

I spent years as a lead designer at a creative agency and understand the balance of big creative thinking and extreme attention to detail. Now I work from home while my four kids are at school.

Design through a big-picture brand lens.

I don’t design things just to “look professional.” Everything you put out in the world should build brand equity and be an investment into your future growth.

Start with strategy and clarity.

Even for small deliverables I always start with a kick-off chat so I’m clear on the purpose behind the request and can help make sure we’re chasing the right solution. I hate dozens of rounds of revisions just as much as you do, and asking a few smart questions in the beginning and having open communication helps us get to the finish line quickly.