Graphic displaying the name 'Casey Harwood' with the title 'Brand Designer' and decorative green and yellow 'H' letters.

Wielding the Power of Brand to Help the Good Guys Win.

Most people think a brand is their logo and colors, and that’s about it. Check, check. Put it on the website. Move on.

Don’t be like most people.

Your brand is your reputation and it has more power than you realize.

Silhouette of a squirrel holding a book.
Abstract explosion of black shapes radiating from the center with small dots surrounding the pattern.
Silhouette of a tree with a small door at the base of its trunk.
Logo featuring three stars above the acronym 'NUSC' and the year '1978', enclosed in a shield shape with unfilled lines.
Abstract H logo with interlocking shapes
Text reading 'Little Rowdies' with a soccer ball inside the letter 'o'.
A stylized logo featuring a letter 'F' diagonally enclosed within a circle, with a sleek, modern design.
Logo with the number 6 and letter G in a stylized font.
A logo featuring an open book with a torch and flame emerging from the center.
A black circular design with concentric patterns of dots and lines radiating outward from the center.
A simple, stylized illustration of a flower with leaves.
Black D icon with an arrow pointing up in the negative space
Close-up of a woman with shoulder-length brown hair and bangs, smiling, wearing a floral blouse and earrings, with a blurred outdoor background.

Hi, I’m Casey

(and I’m a little obsessed with branding.)

I work with companies to plan what kind of reputation they want to embody and then translate that into a brand identity.